MADELINE ZINN SMITH
Hey there! I’m Madeline, a graphic designer currently residing in Orlando, USA.

Lately, I’ve been designing environmental graphics and props for theme parks and graphic props for film & television!

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Reframe: Branding Concept

Under the mentorship of Michael Johnson, founder of London based design studio Johnson Banks, I decided to rebrand the Californian non-profit “Kids in the Spotlight”.

“Kids in the Spotlight” aims to teach and empower youth in the foster care system to tell their story, their way through the power of filmmaking. While their mission and work is great, their visual identity is lacking in cohesion and narrative, deterring potential philanthropists and volunteers.

I decided to pivot and focus more on sharing the youths’ stories, creating more opportunity for empathy and relatability. I created branding for a film festival featuring the youths’ films, including tickets, promotional posters, a festival website and youth business cards. 
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